ICP Evidence
Which customer profiles are showing the strongest evidence of fit and what signals support or challenge that conclusion.
Venture Health
Three questions that keep founders awake at night.
- “Am I building something people actually want?”
- “Why aren’t customers buying?”
- “What am I missing?”
Venture Health is where Gadarum helps you see the answers: what is working, what is uncertain, and what needs your attention next.
Apply for Early Access. Help shape Gadarum around the challenges you face.
Venture Health is designed to explain the picture not hide the venture behind a single universal score.
Venture Health · ExampleCurrent view
ICP evidenceStrengthening
One customer profile is separating from the rest.
Pricing signalConflict
Positive need; repeated resistance below target team size.
Customer truthClearer
The pain repeats around coordination and visibility.
Evidence gapEnterprise
Too few conversations to support a conclusion.
Next focusTest pricing with the strengthening ICP before broadening outreach.
Why: customer need is consistent; price resistance is concentrated in a weaker profile.
What Venture Health delivers
Reporting that helps a founder understand the venture not just monitor it.
Venture Health should turn activity into a decision ready picture by showing the evidence, the uncertainty and the change over time.
Customer Truth
What customers actually say and do: recurring pain, objections, response, buying context and meaningful feedback.
Market & Commercial Signals
What outreach, campaigns, conversations, pricing requests and commitments are revealing about demand.
Product & Execution Signals
How product feedback, Todo outcomes and venture activity are supporting or blocking the current direction.
Contradictions & Gaps
Where available evidence disagrees, where the sample is weak and where the venture still does not know enough.
Next Focus & Decision Context
What deserves attention now, plus the historical context a founder should see before making a major move.
From questions to evidence
See what the customer evidence supports.
Each answer depends on what your venture has learned. When the evidence is incomplete, that uncertainty belongs in the report.
Do people want it?
Look for repeated problems, useful product feedback and meaningful customer commitments. See which customer profile is responding and where interest still needs proof.
What is blocking a purchase?
Compare objections, pricing response, buyer roles and offer feedback. Find the pattern worth investigating before changing your price or building another feature.
What needs attention next?
Surface missing evidence, conflicting results and follow ups. Use the context to choose the next conversation, offer test or product change.
The example above illustrates the reporting approach. It is not a screenshot or a result from a customer venture.
Three evidence states
A useful report should show confidence and uncertainty.
Gadarum should not force every signal into a green score. Sometimes the most useful answer is that the evidence conflicts or that there simply is not enough yet.
Strengthening
Multiple signals are pointing in the same direction and the basis is becoming more credible.
Conflicting
Some evidence supports the direction while other evidence pushes against it. The contradiction needs attention.
?
Still unknown
The sample is too small, the context is incomplete or an important question has not been tested yet.
The decision remains yours
Venture Health should make the decision clearer not make the decision for you.
A founder may decide to investigate further, iterate the offer, refine the ICP, pivot, continue or accelerate. Gadarum’s job is to make sure that decision is made with the venture’s evidence in view.
Close the gap.
Run the next customer or market action specifically to answer what is still unknown.
Change with a reason.
Adjust the customer, problem, offer, pricing or product direction with the evidence behind the change preserved.
Push where evidence is strengthening.
Move forward with clearer confidence about what is working and why.
Expanding Venture Health · In development
Use the conversation to choose the next campaign.
Relevant email and pricing context will help explain objections, buying intent and follow up gaps, with the original evidence available to review.
Understand the obstacle.
See whether customers question the price, need help getting started, lack buying authority or want a different offer. Keep an explanation separate from a proven cause.
Review a proposed test.
AI will suggest a focused change to the audience, geography, message, offer or follow up and explain why the evidence supports testing it.
Create a draft. Keep control.
Turn a useful recommendation into an editable campaign. Check the audience and offer before separately approving supported execution.
A reply is not a purchase. Missing payment, cost or retention evidence stays unknown. Growth reporting will expand as reliable source data becomes available.
The payoff
Your venture should be able to explain itself.
Where it stands. What changed. What supports the direction. What challenges it. What is still unknown. What deserves attention next.